Co Design
In the early 2000’s, Assa Ashuach developed the concept of Digital Forming®, a 3D software that enables designers to create ‘3D openness within safe bounders’. This software allows product personalisation and reconfiguration within safe user experience online, connecting the trilogy of user, designer and manufacturer. Assa founded Digital Forming® and UCODO™ together with a team from the fields of engineering, business and online marketing. The two London based companies where set to democratise the personalisation of everyday products
Since then, Assa Studio has used the technology in multiple projects, including retail product research with the backing of innovate UK. The Studio has used Digital Forming technology to create versatile products that can be reconfigured by the user within safe boundaries, such as the Hybrid mobile and desktop speakers, Helix bracelets and rings as well as the loop lights collection.
Co Design is a vast field yet to be fully explored. Assa’s deep understanding of the existing opportunities and technologies puts him in a unique position to develop solid and feasible concepts and accompany project’s implementation at every stage.
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Digital Forming® software user interface
In the early 2000’s, Assa Ashuach developed the concept of Digital Forming®, a 3D software that enables designers to create ‘3D openness within safe bounders’. This software allows product personalisation and reconfiguration within safe user experience online, connecting the trilogy of user, designer and manufacturer.
The ODO software – Original Design Object
The Digital Forming technology allows product personalisation and reconfiguration within safe user experience online, connecting the trilogy of user, designer and manufacturer.
The ODO software connects digital manufacturers using an online ‘dashboard’ allowing AM manufacturers to receive orders based upon an automated pricing algorithm that calculates machines material usage, energy and time. ‘Smart materials’ costs and characteristics can be updated by the manufacturer.
The CODO software – Co designed Objects
The CODO is an embedded 3D configurator. This interactive product co design experience is allowing the user to change the object shape and colour within the boundaries set by the original designer (ODO)
Image of the helix Bracelet configurator.