Alice Rawsthorn OBE a design critic, author and former director London Design Museum ©

Practice & Consultancy

Founded in London 2003, Assa Studio Limited is closely working with companies’ R&D and business innovation units as well as public institutions. Clients include Samsung, Nike and Panasonic as well as the UK government Technology & strategy board, the Science museum, the Design museum and the Victoria & Albert museum. The studio focuses on design technology for social and cultural progress.
The studio is managed around three main areas:
1. Industrial research and product design consultancy dedicated to digital design and manufacturing methods, specialising in the SLS polyamides and DMLS metal alloys within the wide range of the additive layers manufacturing technologies (widely known as 3D printing). Co-design and user interaction coding offering of dedicated 3D design and engineering tools.
2. Design and manufacturing of lifestyle products such as footwear, mobile phones, shaving devices, jewellery, lighting and furniture.
3. Self-production of limited edition studio pieces, using new design and production methods to achieve unique forms and aesthetic qualities.

ASSA STUDIO ltd, Company No.08575315 registered in England and Wales


Assa Studio practice and research is very much about innovation and the development of new industrial design methodologies within digital design and manufacturing.
In the centre of the Studio’s developments is the virtual ‘life’ of an object, before it is physically produced. Opened to users’ input, the digital object can be produced using a wide range of additive layer manufacturing technologies (widely known as 3D printing), mixed with mass production solutions. This is the key difference and maybe the most novel aspect of the Studio’s practice. Aesthetics, adaptation and reconfiguration of forms are elements in flux within this new product design workflow.
The Studio today includes a network of highly skilled specialists from the design, science and manufacturing sectors who participate in the development of dedicated 3D software of sophisticated engineering solutions as an integral part of our design methodology.

Co Design & The Digital Forming® technology

Assa has Co founded Digital Forming® and UCODO™. The two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. In summer 2009 Assa and the team where invited to show at London’s Science Museum’s 100 years anniversary featuring ‘the future of manufacturing’ showing for the first time shape changing 3D modifiable products.

About Assa

Founder of London based Assa Studio Limited and 3D software house Digital Forming Limited, Assa has been at the forefront of exploring the creative potential of additive manufacturing (3D printing) since 2003, with the launch of one of the World’s first mass market 3D print products in 2004. By 2007, his designs were integrating sensors and AI with bio-inspired mechanisms and forms to produce award winning work and high profile gallery shows and exhibits, including at the Design Museum and Science Museum. Assa’s most recent work was done in collaboration with Kyoto University D-Lab’s macromolecular and bio-material scientists, which has resulted in systems demonstrating radical manufacturing efficiencies.

Assa has worked with major companies including Nike, Samsung, Panasonic, IDEO, Vodafone, Amazon and the UK Home Retail group. He is also a visiting lecturer at the Bartlett School of Architecture and has taught at the RCA and Central Saint Martins. During the years 2007-2016 Assa was the MA Course leader of the Cross-Disciplinary MA Design Suite and a research fellow at Sir John Cass School of Art, Architecture & Design in London.

Shopping Information

What Shipping Methods Are Available?

We send all UK orders by Royal Mail Signed for 1st Class. This is a very reliable postal service. All deliveries require a signature, so thank you for making sure someone is at the address to sign for the package. Do not hesitate to use your work address as your delivery address if needed.

We send all EU and International orders by International Signed for 1st. All deliveries require a signature, so please make sure someone is at the address to sign for the package.

How Long Will It Take To Get My Package?

We will send you an email as soon as your item(s) have been dispatched. Once you received this email, your item(s) will be delivered:

UK: 1-2 working days
EU: up to 7 working days
Non EU: up to 2 weeks

Products on backorder will take up to 3 weeks on top of above working days

Some delays might occur due to UK postal services.

Do You Ship Internationally?

We ship all around the world. For non-EU shipping, you should be aware that cross-border shipments are subject to opening and inspection by customs authorities. Please also note that you must comply with all applicable laws and regulations of the country for which the goods are destined, including paying any tax liabilities that may occur. We will not be liable for any breach by you of any such laws.

Payment Information

What Payment Methods Are Accepted?

Payment can be made by any major credit or debit card or through a paypal account.

By placing an order, you consent to payment being charged to your debit/credit card account or electronic payment account as provided on the order form.

Payment will be debited and cleared from your account before the dispatch of the goods to you.

Is Buying On-Line Safe?

We use well established, reputable and secure portals for the payments by credit card (Stripe) and via electronic payments (Paypal). They take the utmost care to keep the details of your payment secure.

Orders & Returns

How do I place an Order?

We offer a refund to customers wishing to cancel their purchase within 14 days of receiving the goods.

Goods must be returned to us in original conditions and in the original packaging within 14 days of advising your wish to cancel. We strongly recommend the use of registered post as well as insurance to cover potential transport damage, as damaged goods will not be refunded. The refund will be processed once the goods have been returned to us and accepted. Please contact us to confirm our return delivery address.

Who should I to contact if I have any queries?

For any enquiries, please contact

How Can I Return a Product?

We offer refunds to customers who wish to cancel their purchase within 14 days of receiving the goods.

Goods must be returned to us in their original condition and packaging within 14 days of receiving the product.

We request that customers use registered and tracked postage, as well as insurance, to cover potential loss or damage during transport. Please note that lost parcels will not be covered or reimbursed, and damaged goods will not be eligible for a refund.

Refunds will be processed upon the receipt and acceptance of the returned goods. Please contact us to confirm our return delivery address.