Assa Studio installation and Talk at the V&A this weekend 24-25th London design week

Dear friends,

Come to visit us at the V&A for an installation and a talk.

The installation will be taking place at the V&A Porter
Gallery, Sacker Centre and Garden as part of the LDF Digital Design
Weekend, curated by Irini Papadimitriou

talk at the V&A Power of Making space will take place on Saturday 24th at

Assa Ashuach
studio installation at the Porter Gallery:

We will show a selection of objects and processes powered by our
Digital Forming (DF) technology. Several PCs will be running the DF technology,
allowing guests to play, co-design and modify a new format of virtual designed
objects on screen.

This is an opportunity to learn more about our technology and
notions of design objects together with designing the objects as well as the
object’s 3D user experience.

Assa Ashuach bon bon light in the digital forming CODO app

and Produce:

Randomly selected guests will be invited to 3D print their
co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End.
Guests will be invited for a tour of Metworks facility and to hand pick their
3D printed gift pens.

assa ashuach openpen milan 2011

Assa Ashuach CNC work in progress

At the

Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00

Talk: 24th at 13:00

Location: V&A, Porter Gallery, Sacker Centre and Garden

(Entrance from Exhibition
Road opposite the Science Museum) 


With Many thanks to our

Assa Ashuach sponsors at the V&A show

Some more

Assa’s  Keynote at the
RSA is now edited to a 15min and can be viewed at:
or at the RSA app if you have it…

Assa keynote at the RSA

Panel debate chaired
by Hugh Aldersey-Williams with Sebastian Conran,
Roland Harwood and Neil Hopkinson


Digital forming

The main company focused is now on B2B while the UCODO
designer/user platform will be introduced at the a next phase, for the full
range of the DF software services please contact

You can find
the DF team at the following coming events:

TCT Additive Manufacturing Conference, NEC Birmingham – 27th – 29th September 2011

TEDx Conference, Salzburg – 30th September 2011:

WIRED Conference, St Pancras Renaissance Hotel, London – 13th – 14th October 2011

Tokyo Designers Week, Japan – 6th November 2011:

TED Salon, London –10th November 2011

Bridging Mass Customization and Open Innovation – MCPC 2011, San Francisco – 16-19th November, 2011





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