Assa at the Tramshed Live over London design week 2010

The Tramshed Event – Talks and debates, 22-26 September over London design week.

The Tramshed address:

32 Rivington Street, London EC2A 3EQ

 A challenging, inspirational, entertaining and thought-provoking programme of presentations, discussions and events at The Tramshed designed to stimulate debate – and action – under the overall theme of ‘New Directions for Design’. We are still engaging panellists and contributors, and times may change – visit the website for regular updates.

Friday 24 September, 1.30pm

Redesigning design, remaking making

Well, maybe it isn’t all made in China any more. Or soon won’t be. A powerful international group of designers, manufacturers and the creative director of Britain’s best known design-led retailer introduce and explore the new context in which things are designed and made. The possibilities of rapid manufacturing, consumer engagement in the process, the significance of craft and the designer’s perennial quest for control of a process he or she may not well understand are all thrown wide open.


• Matthew Hilton, distinguished furniture designer

• Luis de Oliveira, principal, De La Espada

• Theo Williams, creative director, Habitat

• Assa Ashuach, Assa Ashuach Studio and Ucodo

• Mizuho Naito, Leif Design Park

for more please visit: 

A first previw of the interface will be demonstrating live in the conference space: interface

Assa new loop light Co-design by users positions:

assa loop light new UCODO positions

some of the real objects 🙂

assa monk loop light

Assa loop light pos twist

assa loop light table pos for ucodo




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