The founder of London based Assa Studio Limited and 3D software house Digital Forming Limited, Assa has been at the forefront of exploring the creative potential of additive manufacturing (3D printing) since 2003 with the launch of one of World’s first mass market 3D print products in 2004. By 2007 his designs were integrating sensors and AI with bio inspired mechanisms and forms to produce award winning work and high profile gallery shows and exhibits, including at the Design Museum and Science Museum. Assa’s most recent work has been in collaboration with Kyoto University D-Lab, macromolecular and bio material scientists which results in systems demonstrating radical manufacturing efficiencies.
Leading design writer Alice Rawsthorne sums up Assa’s output as follows:
“By experimenting with advanced design and production technologies, the Israeli-born, London-based designer Assa Ashuach redefines both the form and function of everyday products and furniture, while developing a surreal new design aesthetic’
Assa works with major companies including Nike, Samsung, Panasonic, IDEO, Vodafone, Amazon and the UK Home Retail group. He is also a visiting lecturer at the Bartlett School of Architecture and has taught at the RCA and Central Saint Martins.
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